About us

"21st Century War"... With modern warfare relying on advanced weapons and technology, people around the world are terrified of the threat of war. The conflict between Russia and Ukraine, the looming threat and tensions between China and Taiwan, the war between Israel and Hamas, the devastating scars of bombings throughout the Middle East, and the ever-present menace from a nuclear-armed North Korea all constitute the most serious threats to humanity. The continuous nuclear and missile launches are causing people around the world, including South Korea and Japan, to fear the possibility of war.

70 years ago, on Sunday, June 25, 1950, at 4 a.m., the Korean War broke out when North Korean forces, under the code name "Storm 224", made an illegal, surprise invasion of South Korea along the 38th parallel without declaring war. As a result of this war, Korea remains the only divided country on earth to this day, and both South and North Korea bear the potential of the most critical conflict in the world. If a war between South and North Korea were to break out again, it would likely escalate into a Third World War.

In such serious threat of war and harsh reality for humanity, K-POP artists, who are leading global popular music scene, come together as one in their wish for world peace, planning to hold a PEACE CHALLENGE World Tour concert under the slogan 'NO WAR JUST PEACE'.

The PEACE CHALLENGE World Tour aims to inspire hope for world peace and advocate against war with K-POP artists leading the way in uniting people under the 'NO WAR' message. It will create a campaign inviting everyone to come together in solidarity.

We are planning to release a campaign song titled 'NO WAR JUST PEACE', which will serve as the anthem for the PEACE CHALLENGE. Leading K-POP artists will participate, delivering a message of hope and peace to people worldwide through music. This song will spread worldwide through challenges on the social media platforms of artists and people around the world.

Let us move forward together for the beautiful future of the next generation!
The 'PEACE CHALLENGE' World Tour will continue until war stops over the earth and world peace is achieved!

Thank you.

W P C PEACE CHALLENGE GROUP
Chairman Roy Cha